Netflix is ​​getting into live sports, but it’s not yet shelling out hundreds of millions of dollars for matches NFLraces Formula 1 or English Premier League. The company’s first live sporting event is a professional golf tournamentin which the athletes of the documentary series participate F1: Drive to Survive a Full Swing (Perfect Swing).

As part of the Netflix Cup, four pairs of Formula 1 drivers and PGA Tour golfers will compete in a match play tournament to be held in Las Vegas. You will be able to watch the event from 18:00 CEST on Tuesday, November 14.

As it stands, The Netflix Cup will feature F1 drivers Alex Albon, Pierre Gasly, Lando Norris and Carlos Sainz. Golf pros who have signed up to participate include Rickie Fowler, Max Homa, Collin Morikawa and Justin Thomas. In the tournament, pairs of professionals will compete over eight holes. The top two teams will compete on the final holes to try and win the Netflix Cup.

It’s a smart way for Netflix to launch live sports. It means that the company does not need to buy expensive rights to prestigious leagues right away (many of which have contracts with competing streaming services anyway) or present lower-level sports.

It is also another example that Netflix’s cross-branding is coming to the fore. The company puts more emphasis on its own activities, such as a reality competition show Squid Game and branded retail stores that will feature an obstacle course based on her biggest hit to date. Netflix is ​​also said to be preparing more video game adaptations of its series and moviesas Extraction a Black Mirror.

Netflix’s first live event was a Chris Rock standup special. During the second planned livestream, a meeting of the actors of the series Love is Blind, however, the company ran into technical problems. Instead, the company filmed the meeting and uploaded it to the platform as quickly as possible. Hopefully everything will go according to plan this time.

Source: engadget.com