Meta’s increasingly aggressive push to promote the Threads platform appears to be paying off. Mark Zuckerberg said that the app currently has less than 100 million monthly active users. He also pointed out that he thinks there is a good chance that the app could in the next few years reach 1 billion users.

“I’ve thought for a long time that there should be a public chat app with a billion users that’s a little bit more positive, and I think if we continue to do that for a few more years, then I think we have a good chance of making our vision a reality ,” Zuckerberg said during the company’s third-quarter earnings call.

In the first week since the launch of Threads, 100 million users registered for the application, but the appetite of users to register rychle dropped due to complaints of limited functionality and channels flooded with advertising posts. But Meta did not give up and gradually started adding new features, and it seems that in recent weeks the number of newly registered users started to increase again. The Wall Street Journal even reported this week that Threads managed to attract users from X.

Threads’ growth isn’t the only success for Meta, which reported just over $34 billion in revenue for the quarter, up 23% from last year. 3.9 billion people use one of its services every month, which is a new high for the social media company. On a call with analysts, Zuckerberg said Meta’s recent drive for efficiency, which has seen the company cut more than 20,000 jobs over the past year, has been effective and will continue.

Zuckerberg also shared his enthusiasm for generative artificial intelligence, which he wants to focus on as much as possible. He said the technology has potential change all company services. “Generative AI will meaningfully transform the way people use the individual apps we build,” he said.