Mini is synonymous with competitiveness and racing spirit. The new logo gives this idea a nice edge.

The Mini brand has been firmly associated with motorsport for decades. Just remember how the classic Mini raced alongside much larger rivals during the British Touring Car Championship. The car manufacturer’s enthusiasm for the race track remains to this day, which is even better described by the new logo of the John Cooper Works division.

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It premiered at the final race of the 2023 season, the Rundstrecken-Challenge at the Nürburgring. One would think that the brand would keep the logo for the opening of the new year, but this event belongs to the pinnacle of German races in general.

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Behind the steering wheel of the racing Mini sat German pilots Sebastian Sauerbrei, who achieved his best result in it during the 24-hour race, and Friedhelm Thelen, expert at the Nürburgring and head of the Bulldog Racing team. The new logo will also appear on all road models introduced this September.


The original Mini was a British icon of the 1960s. In the eighties, the production of the original Mini was discontinued, and in 1994, the brand belonging to the Rover Group came under BMW.

In 2001, a new generation appeared in the form of the Mini One and sporty versions of the Cooper.

Mini Cooper • Mini Cabrio • Mini Clubman • Mini Countryman