The editors of individual automotive magazines were already slowly packing their suitcases and filming equipment for the Geneva exhibition center. No one imagined that back then in 2020 – just a few tens of hours before the grand opening – the emerging covid could really cancel such a spectacular event. But it happened.

The repercussions of the pandemic forced the organizers to cancel the event in 2021 and 2022 as well, this year the fair did not take place due to the uncertain economic situation. Until now, it finally seems that all sorrows have been definitively banished. The organizers have officially confirmed the date of this year’s edition, they are announcing the first grand premieres, and the European Car of the Year will be announced!

Geneva Motor Show 2024: Date of the event

Geneva Motor Show 2024 will take place from February 26 to March 3, the winner of the COTY poll will be announced on the eve of the full opening of the halls. The management of the most prestigious European auto show announces that the halls are already rented, which should prevent speculation about the cancellation of the event at the last minute. To save costs, exhibitors can use pre-made booths, just supply logos and choose their own color.

Photo: Dacia

At the Geneva exhibition center, the public will see the new Dacia Duster for the very first time.

The management of the car show also tries to make life easier for journalists and visitors. It concluded contracts with sixteen hotels of various categories near the exhibition center to avoid draconian increases in accommodation prices during the event. Nevertheless, we will probably have to wait some time to return to the old ways. While 600,000 people visited the last Geneva, next year’s attendance is expected to be half that.

The Renault group has already confirmed the participation of major European brands. There is nothing to be surprised about, because the exhibition premiere of the small electric hatchback Renault 5 will take place in Geneva, as well as the new generation Dacia Duster. However, we also know the first brands that will not participate in the comeback. Volkswagen confirmed its absence, but also the premium trio of Audi, BMW and Mercedes-Benz. The involvement of the entire Stellantis concern is also uncertain. In addition, a constellation of Chinese car manufacturers will certainly be happy to use the space.