The Threads app has finally arrived in Europe more than five months after it was launched in the US, UK and other countries around the world. Now there is an application officially available on the websitethough iOS and Android apps are still not available for many. It is possible to log in with an Instagram account, although Meta offers access without creating a profile (in which case, however, you cannot publish or communicate).

The delay was reportedly caused by the upcoming EU law on digital markets (DMA), which is set to go into effect in 2024. As one of the seven tech giants, Meta wanted to ensure it was DMA compliant, especially when it came to the rules for sharing data between applications. In line with EU policies, it also allows users to access the platform without having to create a profile.

Threads was launched on 5. July on mobile devices with a basic set of features and required users to log in with their Instagram accounts. At launch, it resembled Twitter (now X), which supported text posts of up to 500 characters along with photos and five-minute videos. It also supported reposting and quoting, while allowing users to limit their replies and block/report other users.

It has since added a web version, along with following and for you channels, the ability to post Threads to Instagram, sorting by watchlist, liking posts on the profile page, and more. In short, he became one solid X competitorBluesky and other applications.

In addition, Meta started testing yesterday the ability to make Threads posts available on Mastodon and other apps. This compatibility with the ActivityPub decentralized service and the ability to contribute within other applications was a key promise that Meta made when introducing Threads.

The rise of Threads has come with the sharp decline of Elon Musk’s X, which is now seen as more polarized than ever. Among many others, the platform recently lost a number of key advertisers after Musk promoted an anti-Semitic conspiracy theory.

However, Threads is still in a precarious situation. According to Quiver Quantitative, became an instant hit, crossed the 100 million registered user mark just five days after launch and had 141 million users on November 10. Another problem, however, is engagement – ​​the number of daily active users fluctuated and plummeted about a month after launch.