Do you have children at home? Show them photos of this thirty-year-old limiter – they’ll be absolutely thrilled!

In its third generation, the Mazda 121 was produced from 1991 to 1998 – in its home market of Japan, incidentally, it was known as the Autozam Revue. In the early 1990s, an extremely imaginative special version was created in Europe for the German, Austrian and Swiss markets. It was inspired by the famous sweets – Haribo bears, whose motifs we found on a wide range of elements.

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The cars were prepared by the tuning company Hofele Design, known for modifications of rather luxurious Mercedes-type cars, which it still does today. The result, named “Goldy”, was really worth it: The cars got special alloy wheels with a teddy bear motif, a Momo steering wheel also with fur on the center cap and the rear window screen – how else could it be with bears. A distinctive yellow lacquer, inspired by the color of the base version of the Haribo teddy bear, could not be missing.

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The limited edition was created in the number of one thousand pieces. For each of them, the owner received exactly one hundred packs of Haribo teddy bears and a large teddy bear. Under the hood was a 1.3 engine with a power of 53 kW, which allowed this showpiece to go up to 155 km/h and accelerate to 100 km/h in 11.4 seconds. The specimen in the photos is in the Mazda Museum in Augsburg. It was donated there in 2022 by a married couple from North Rhine-Westphalia, who once won it in the Haribo corporate lottery.


The Japanese car company was founded in 1920 by Jujiro Matsuda. The title sometimes refers to his name, sometimes to the Persian god Ahura Mazda.

In 1979, he joined Mazda Ford, which gradually increased and sold its share. But today he already owns a small part of the company.

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