TomTom has just announced a fully integrated conversational car assistant with artificial intelligence, which should start appearing in in-dash infotainment platforms in the near future. The company has made some bold statements about the AI ​​it will offer more sophisticated voice interaction and will allow users to have a natural conversation to navigate, find route stops, control on-board systems, open windows and virtually anything else needed while driving.

The company, which is known primarily for its GPS platforms, developed this AI assistant merged with Microsoft. It uses technology OpenAI’s extensive language models a Microsoft products, such as Azure Cosmos DB and Azure Cognitive Services. Cosmos DB is a multi-model database and Cognitive Services is a set of APIs for use in AI applications, so it should be a capable assistant that draws on the latest knowledge.

TomTom promises that the voice assistant will integrated into various interfaces offered by major car manufacturers, stating that the automaker will retain ownership of the brand. So it could start to appear in cars of different manufacturers. The company hasn’t announced any definitive partnerships with big-name automakers yet, but the technology will integrated into its own system TomTom Digital Cockpitopen and modular platforms for in-vehicle infotainment systems.

This is not the first time a company has tried to build an LLM into a car. In June, Mercedes announced a three-month beta program in which ChatGPT models were incorporated into select vehicles. This tool also used Microsoft’s Azure OpenAI service. TomTom will demonstrate artificial intelligence in January at CES.