On Thursday, June 9, 2022, Carrefour Scheldewindeke from Oosterzele, became the winner van de Groentevakman 2022 in the neighborhood supermarkets category, awarded. The competition, now in its eighth edition, is an initiative of Flandria in collaboration with Boerenbond, Buurtsuper.be and VLAM. All independent operators of a supermarket could participate.
An inviting fresh market is the best lure for a self-employed person company, because consumers associate high-quality fresh products with a quality business. So you immediately boost the image with an attractive fresh distribution of your entire store. And by putting our products in the spotlight, you play Moreover, it responds to the growing consumer demand for local products. With the ‘Vegetable craftsman’ competition, VLAM and its partners want to motivate fresh produce managers and their team for this and reward them for their daily efforts to put vegetables from us in the spotlight
The winner of the Groentevakman in the neighborhood supermarkets category will receive on top of that a check for 1,000 euros, a tasting of Flandria on the shop, high-quality aprons from Flandria, promotional material for the win in the spotlight at the point of sale and media attention: the winners will be more in the spotlight through the various communication channels of the organizing partners.
Carrefour Market Scheldewindeke from Oosterzele is the greengrocer of 2022 in the neighborhood supermarkets category. This neighborhood supermarket strives to to offer customers fresh, top-quality fruit and vegetables every day. During the competition, Carrefour Scheldewindeke managed to beat the mystery shoppers the strongest impress with their fruit and vegetable aisle and the customer-friendliness of the team. The jury also found her promotion with local vegetables one of the most creative during this match. The full team came up with the action ‘Mommy in the greens’ 6 cheerful greeting cards for moms, which customers could take for free. Each greeting card was provided with an original quote where Belgian asparagus, carrots, radishes, beans and (cauliflower) cabbages played the leading role. Customers could also win ten fresh vegetable bouquets.
Manager Frederic Van Landeghem, store manager Els Van Bever and their team are rightly proud of the title of Groentevakman 202