On the occasion of World Alzheimer’s Day on September 21, the Dementia-friendly Zottegem working group is handing out free bread bags to bakers in Zottegem. The aim of the campaign is to inform and raise awareness about dementia among traders and residents of Zottegem.
“From this week, loaves of bread in Zottegem bakeries and shops will be sold in a thematic bread bag. With a cartoon from the campaign ‘forget dementia, remember people’, the Dementia Friendly Zottegem working group wants to draw attention to dementia. The QR code on the bag points to the website dementie.vlaanderen. The bread bag campaign is part of the World Alzheimer’s Day, in which various awareness-raising campaigns have been set up all over Flanders.” explains alderman for Social Affairs Jenne De Potter (CD&V). “Dementia-friendly Zottegem also contributes to the campaign. The working group is committed throughout the year to make Zottegem a dementia-friendly city. To this end, she organizes various activities and other awareness-raising campaigns, such as memorial walks, coffee moments for carers, book packages about dementia, etc. Bread bags as an awareness campaign are a well-considered choice. We use it to reach a wide target audience of traders and a vast majority of Zottegem residents. On the other hand, a bag of bread also stays on the kitchen table for a few days, so that the message sticks better. After all, the dementia problem too often remains in the background. We notice that there is still great ignorance and even a taboo surrounding the disease. That’s why actions like this and World Alzheimer’s Day are still sorely needed.”
The working group consists of employees from various organisations: the WZC, DVC and LDC Egmont, WZC, DVC and LDC De Bron, WZC De Vlamme, CM, LM, Solidaris, Huis van De Mens, Stad Zottegem, Social House Zottegem, AZ Sint- Elisabeth and Expertise Center for Dementia PARADOX.