In Nederbrakel, the next creative business started with a webshop on the Serpentestraat in Nederbrakel.
Magalie Aspeele: ” I started two years ago as a maternity photographer in Covid times. Because of the ban on shooting in the studio, I had to provide a second income. So I started a webshop where I sold handmade bandanas and bowties for dogs.
The webshop was named ‘Absolutely Pawfect’ – as in ‘absolutely perfect for dogs’. In the meantime, the name has grown into a brand that positions itself as an exclusive brand that focuses on the target group, which is the dog moms. Due to the online teaching I had less customer contact, and I started organizing events such as the ‘Christmas nocturne’, ‘Easter egg hunt’, ‘Hocus Pocus walk’, and eventually I also took the step to house everything under a physical store. In which I can continue to practice my job as a photographer, and also receive my customers with dogs in a physical boutique. The property is both a boutique for dogs and a photo studio for anyone who wants professional photos, as well as a place where they can relax in a more luxurious setting and still be welcome with their dog.”
On Tuesday there was also a demo of a Belgian entrepreneur whose dog food will only be available in the Magalie store in Brakel. The dog food is called Gutsy and is based on insects.