According to an internal presentation to advertising agencies, seen by the Financial Times, Google wants to use AI to create new ads based on ones thought by humans.
“AI is unlocking a new world of creativity,” the company said in a presentation titled “AI-powered Ads 2023.”
Google already uses artificial intelligence in its advertising activity. However, the integration of the latest generative AI, which also powers its Bard chatbot, means it will be able to produce much more sophisticated campaigns, similar to those created by marketing agencies.
According to the presentation, advertisers can provide “creative” content such as images, videos and text related to a particular campaign. The AI will then “remix” this material to generate ads based on the audience it aims to reach, as well as other goals, such as sales goals.
For the most important news of the day, transmitted in real time and presented equidistantly, LIKE our Facebook page!
Follow Mediafax on Instagram to see spectacular images and stories from around the world!
The content of the www.mediafax.ro website is intended exclusively for your information and personal use. It is forbidden republication of the content of this site without the consent of MEDIAFAX. To obtain this agreement, please contact us at [email protected].
