Andrei Şelaru, aka Selly, is a Romanian vlogger and entrepreneur, who started making videos and content for his YouTube channel when he was only 10-11 years old, and now, at 22 years old, he earns between 3,000 and 100,000 of euros for a collaboration with various online brands.
♦ “Image campaigns are only a part of my business, but in parallel I also deal with the production of films and festivals. I don’t just rely on my image” ♦ Behind the image that Selly created is an entire production team ♦ Selly Media Network, the company he founded, has a permanent team of about 7-8 people, but also works with a large number of collaborators ♦ The content creator has both awareness campaigns and targeted direct conversion campaigns.
Andrei Şelaru, aka Selly, is a Romanian vlogger and entrepreneur, who started making videos and content for his YouTube channel when he was only 10-11 years old, and now, at 22 years old, he earns between 3,000 and 100,000 of euros for a collaboration with various online brands.
Image campaigns, he says, are only a part of his business, but in parallel he also deals with the production of films and festivals.
“My image business is a very dynamic business, which has developed a lot in recent years. We have shows today that have a production level comparable to television shows. We’re betting on the idea that you can make content available for free, and we think it’s a model that’s going to be more and more profitable. We have collaborations that start from 3,000-3,500 euros, but we also have large contracts of 100,000 euros. But, I don’t just rely on my image. My image is only a segment of a much larger business. I am a co-founder of two urban music festivals, including Beach Please, which this year will have a traffic of 160,000 people”, said Selly during the online business show ZF Live.
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