The ads included images of a group of thieves storming a jewelry store, two Pacific Islander nurses and an apparent crime victim looking out a window. One ad even seemed to show the cast of the Fast and Furious franchise.
Asked by Newshub whether the images had been created by artificial intelligence, party leader Christopher Luxon initially said: “I don’t know about this subject in the sense that I’m not sure. Make an accusation that we use it, I’m not sure we do. I’ll have to talk to our team.”
But the party later confirmed that the nurses, crime victims and thieves were the work of a computer program. “Dah, we used artificial intelligence to create some stock images”, a National Party spokesman told Newshub, calling it “an innovative way to run our social media” and adding that the party was “committed to using it responsibly”. The Guardian has also contacted the party for comment.
While AI-generated images are increasingly sophisticated, they often contain visual oddities: extra fingers, odd features, or distorted details, which can give portraits an odd feel. However, as the programs continue to improve, there are concerns that the public may have difficulty telling whether images, videos and audio recordings created by AI are real or fake – and whether political parties should be obliged to disclose their use.
In Britain, experts have expressed concern that voters could face a wave of artificial intelligence-generated disinformation at the next election and are pushing for regulation of the use of artificial intelligence in political advertising. Professor Michael Wooldridge, director of the artificial intelligence research foundation at Britain’s Alan Turing Institute, told The Guardian in May that this was his “number one” concern in the run-up to the election.
“We have UK and US elections coming up and we know that… generative AI can produce disinformation on an industrial scale”he said.
New Zealand’s election is due to take place in October.
The technology has also raised concerns in the US after the Republican Party launched an attack video ad using a series of AI-generated images of President Joe Biden and various computer-generated images of social collapse.
The ad prompted MP Yvette Clarke to introduce a new bill in Congress to require the disclosure of AI-generated content in political ads. The bill claims that “breakthrough innovations in generative artificial intelligence” have the potential to “exacerbate and spread misinformation and disinformation on a large scale and at unprecedented speed” and would require political ads to inform the public when using images generated by artificial intelligence.
New Zealand has no laws regulating the use of artificial intelligence in political advertising.
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