Google announced on Thursday that users who signed up to its service Search Generative Experience (SGE), will be able to create images generated using artificial intelligence directly from the standard search panel. There will therefore be no need to visit specialized sites for this purpose as before.
SGE is Google’s vision for the web search of the future. The function should work exactly the same, but the input will be significantly easier. The company also said that Thursday’s update is natural by extending the existing function search, only instead of generated text it offers AI-generated images. Users simply enter a description of what they’re looking for (in Google’s example, a capybara preparing breakfast), and within moments the search engine will generate four alternatives, from which they can choose and further refine their description. Of course, it will also be possible to export the generated images to Drive or download them.
AI image generation will also be possible right in the Google Images app. It will then be possible to use the image generated in this way use the Google Lens function and search for real, real products that are most similar to what the computer generated for you.
But to use these new features, you need to be registered with Google Labs and signed up for the SGE program. For now, the new features will be available only in the USA, in English-language applications and for users over 18 years of age. But they should expand in the future.
On the occasion of the announcement of new features, the company also expanded protection against abuse of generative artificial intelligence. Users will not be able to create photorealistic images of human faces, and it will also be disabled to generate images of important people.
Google in addition implements the SynthID system developed by DeepMind, which was announced last month. SynthID is visually undetectable metadata watermarkwhich identifies the generated image as such and at the same time provides information about who, possibly what and when it was created.