Lamborghini faces a crucial decision regarding the timing and choice of the right direction for its future models requiring a specific approach. It is aimed at a completely different clientele.
Lamborghini stands at an important signpost that will influence the development of its models in the years to come. While the world is moving towards full electrification, the Italian carmaker is keeping a cool head in this regard. He revealed more about the current position to the editors of the British magazine Autocar CEO Stephan Winkelmann.
The latter admits the idea of an electric future, but only in more commercial models such as the Urus and the future Lanzador GT. In this segment, apparently in the future, there is no other alternative, and the young clientele is ready for such a change. Modern times’ pressure on emissions and responsible production is growing and becoming part of the brand’s prestige. And it doesn’t matter that Lamborghini cars play a tiny role in the global production of emissions. The electric fate of the Urus is clear until the end of the decade.
But a question mark hangs over the super sports models. Here, the situation is more complicated, because the automaker has not yet received feedback on whether customers would like such a battery-powered car. Even in this segment there is already a competitive battle and if Lamborghini missed the chance to be the first, they have to come up with a real shot that will make people sit on their asses. And of course, that won’t be easy or cheap.
That is why the carmaker is waiting to see how the situation around synthetic fuels will turn out. There are many questions surrounding legislation and production. On a larger scale, Porsche has gone into production, but its contribution is only a drop in the ocean if e-fuel is to become the path to global emissions reductions from combustion engine cars, of which there will still be a huge number in 2035.
The transition to synthetic fuel represents a financially attractive intermediate step for Lamborghini, as it could keep the hybrid drive for a longer period of time. It plans to keep it for another eight years, and if the development of a new model takes four years, the automaker can afford to wait a few more years to make a decision.
Ferruccio Lamborghini founded the sports car company in 1963 as a competitor to brands such as Ferrari.
After declaring bankruptcy and changing ownership, Lamborghini was taken over by Chrysler in 1987. It has been owned by Audi (Volkswagen Group) since 1998.
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