When the Renault group bought the Romanian car company Dacia in 1999, it may not have even imagined how great a business move it actually made. The brand, which builds its business on a great price/performance ratio, has been a huge success all over the world, which has resulted in the passing of the milestone of eight million cars sold this year.
You might think that the popular Duster SUV would be the most sought-after model, but that is not the case. The best-selling Dacia is the Sandero, with 2.78 million units sold in the modern history of the car company. However, Duster is close behind with 2.26 million, and Logan joins them on the imaginary podium with less than two million. Followed by the Dokker (630,000 units), the Lodgy (346,000 units) and surprisingly the electric Spring with 93,000 units, which is a great result for a young car sold from 2020.
Today, Dacia is represented in forty-four countries around the world, key markets include France, Italy, Germany, Romania, but also Morocco. The brand is especially popular with private individuals, among them it is even the most requested in Portugal and Belgium, and the third in France. After all, Sandero has been regularly the best-selling car on the European retail market since 2017, which also applies to Duster in the SUV category since 2018.
As part of the “celebration” of eight million cars sold, the automaker also boasted numbers that most other brands carefully guard – it revealed interesting information about its customers. So who has been the typical buyer over the past two decades?
Dacia says half of its customers are between the ages of 55 and 74. The exception is the seven-seater station wagon Jogger, which attracts a younger clientele. More than half of the buyers do not have children. Here, too, Jogger stands out, as forty-seven percent of interested parties have at least one offspring. Forty percent of customers live in rural areas, in the case of the electric Spring it’s even half. And the annual influx of clientele? On average 12,000 kilometers.
And what else? Dacia is now primarily looking forward to the new generation of Duster, which should be presented within a few weeks. It will be followed roughly a year later by its bigger sibling, the Bigster, with the same technology and up to seven seats. No way, Dacia is definitely not resting on its laurels!
How are you looking forward to the new Dacia Duster?
I can’t wait to see what it looks like.
I like this one, I would take this one.
It didn’t really catch my eye, maybe it will be prettier in reality.
Duster does not appeal to me.
A total of 4728 readers voted.