In the spirit of the new corporate identity, it will gradually transform into 4,000 Škoda showrooms around the world. “We are in the midst of the most fundamental change in corporate design in 30 years. We started it with information and communication materials and now we are continuing it in showrooms all over the world,” commented Martin Jahn, a member of the Škoda board of directors, on the upcoming news.
However, you don’t have to go to an exotic destination to discover a new corporate identity, stores are also gradually changing in Europe. We can find a brand new one in Tallinn, Estonia, soon to be followed by showrooms in Belgium, Norway, Poland, but also in Prague.
The Serbians boast a slightly different first, having the first ever innovative Škoda City Store. what’s up They are actually resting places where, in addition to new cars, you can get acquainted with other equipment, technologies, but also Škoda clothing and small souvenirs. At the same time, you can enjoy a cup of good coffee here and use the built-in workspace.
The brand’s modern identity is primarily characterized by a simplified logo without a three-dimensional effect and the Škoda inscription with a hook integrated into the letter itself. Two new colors – electric and emerald green – in turn refer to commitments in the field of ecology and sustainability. The company adheres to this even when rebuilding showrooms. The new car showroom signs are compatible with the existing shields, making the whole process simpler and more sustainable at the same time.