The series of roughly 70 copies is almost completely sold out. Otherwise, the traditional Czech brand is not experiencing an ideal period. As the executive director of Jawa Moto Jiří Kraft revealed in an interview with Garáž.cz, the company considers the year ending in 2023 to be unsuccessful overall.
2023 will end in a few weeks, how was it from Jawa’s perspective?
In 2022, we celebrated sales successes corresponding to our development plans. These sales successes were held until the autumn of 2022, unfortunately in relation to unexpected circumstances such as enormous inflation or increases in electricity or gas prices, after which there was a noticeable decrease in sales. And I must say that all our dealers are feeling this cooling of sales throughout this year, and ultimately us too. Overall, the year 2023 can therefore be assessed as extremely unsuccessful.
So what do you expect from the new year?
Even though motorcycle sales were enormously weak throughout the year, we did not give up and tried to speed up the preparation of the new model Jawa 650 OHC and Jawa 650 OHC Sport. The start of sales was also published here on Garáž.cz, and we believe that further sales success with these motorcycles is yet to come. We plan to present any other news at the beginning of next year.
Are you planning any news?
We would like to develop the volume category, which was and still is referred to in some parts of the world as the “Jawa category”, i.e. around 350 cubic centimeters.
What are your plans for the more distant future?
The long-term plan is, of course, the development of our company and the drastic strengthening and increase of exports.
Which Jawa models are currently the most popular?
This year, just like last year, the three most unsuccessful models include the Jawa 350 CL Pérák, RVM 500 by Jawa Adventure and Jawa 300 CL.
You already mentioned the new Jawa 650 OHC and 650 OHC Sport pieces. How successful was their start?
The sales of this model played against the market launch in the autumn period, in which motorcyclists tend to store their “sweethearts” rather than buy them. But despite this fact, the first production batch of about 70 pieces was almost completely sold.
Not only fans of the brand in our country sometimes look for jaws manufactured in India and follow the news there. Of these machines, you now have the Pérák model in the offer. How is he doing?
The Jawa 350 CL Pérák is one of our best-selling models. However, we believe that this motorcycle offers even more, untapped commercial potential, and we certainly count on it in the future.
Are you planning to bring other models produced for the Indian market to Europe?
This is of course a question of demand in the European market. In the spring of this year, we presented a possible Jawa Yezdi 350 Adventure model, but it was not well received by motorcyclists. However, in case of interest, we do not exclude the inclusion of this model, or any other, in the offer.
What does such an import and inclusion in sales in the Czech Republic or in Europe actually entail?
First of all, it is a physical modification of the motorcycle to meet the EURO homologation conditions, currently EURO 5, then the European homologation process follows. All this is not a matter of days, but of several months, as several entities are involved. There is probably no point in mentioning the financial demands of this event.
What does a typical Java customer look like these days?
If you are asking about the domestic customer, it is primarily a motorcyclist who is a fan of the domestic brand and at the same time oriented towards motorcycles of the medium volume class. Of course, nostalgia and patriotism play an important role in Czech customers.
For foreign customers, the purchase is more conditioned by a logical consideration based on the parameters of the motorcycle.
Are young customers also interested in your motorcycles?
This was not the case before, in the last two to three years I believe that we are gradually finding our way to the younger generations of motorcyclists and we plan to continue working on this segment.