The Japanese brand is not overdoing it yet with electrification. Her plans are quite modest compared to others, thanks to cooperation she will save considerable money.

A number of manufacturers have announced dates for a full transition to electric drive, but Mazda remains relatively tight-lipped in this regard. The current demand for cars with internal combustion engines is still high, so there is no need to rush. The brand currently offers the MX-30 electric model in pure battery design with a Wankel engine as a range extender, and then the CX-60 as a plug-in hybrid. In foreign markets, we can mention the CX-90 with a plug-in hybrid system.

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In an interview with Automotive News magazine, Mazda’s CEO Masahiro Moro spoke about Mazda’s plans. By 2030, 7 or 8 purely electric models are to be added to its offer, which could account for 25 to 40 percent of total sales at that time. “One of our big problems is the uncertain demand,Moro stated. “In the current market, the reality of electrification, especially battery electric cars, is that the pace is not that fast. So we can start a little slower in terms of ramping up. Not necessarily in terms of timing, but ramping up. Between now and 2030 is the dawn of electrification – we must overcome this bumpy road. We just have to deal with consumer needs and wants. Right now, the customer is looking for alternative solutions – other than battery electric cars,” supplies.

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The following procedure will take place through the new e-Mazda division. The automaker already operates in a joint venture with Panasonic and Toyota. It will continue to develop cooperation with Toyota, although it is not yet clear whether in the same style as, for example, with the new Mazda 2. The latter is a rebranded Toyota Yaris. From 2026, it intends to use electronics and software developed in parallel with Toyota, which will allow saving 70 to 80 percent of investments compared to the situation where Mazda would do everything itself. “There are many things that individual companies cannot do on their own. In the past, we could say that this is a competitive field. But now it’s an area of ​​cooperation,” added Moro to Automotive News.

Mazda

The Japanese car company was founded in 1920 by Jujiro Matsuda. The title sometimes refers to his name, sometimes to the Persian god Ahura Mazda.

In 1979, he joined Mazda Ford, which gradually increased and sold its share. But today he already owns a small part of the company.

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