Tesla turned the car market upside down a decade ago when it introduced the first Model S, and now again, when it introduced a very aggressive pricing policy for its cars – its electric cars thus leapfrogged other electric cars (which had to quickly respond by lowering prices), and they also compete very well with conventional cars. And that makes a lot of people think…

Many factors led to this move by Tesla, which include not only the unfavorable state of the global economy, but also the rush of all new factories to full capacity – Tesla simply needs to produce and sell, so it does not mind cutting down on margins and making up for it with sales volume.

And it has succeeded in this area too, last year it sold 1.81 million cars worldwide (more than 1.7 million of which were the smaller Model 3 and Y), so it is already close behind Audi (1.89 million, and this improved by 17% year-on-year. Although this comparison is a bit misleading, because the production quality of Tesla is not fully comparable with premium brands, but it will serve us well to compare the volume of sales.

Photo: Tesla

The bizarre Cybertruck has great potential to push Tesla’s production one step further, Elon Musk would like to produce up to 200,000 units a year.

Tesla’s biggest competitor is from China and is called BYD (Build Your Dreams). This “electrified” brand delivered 3 million cars to customers last year (which is a new record for a car company founded in 2003), but “only” 1.4 million were battery electric cars, the rest were plug-in hybrids.

In addition, Tesla does not seem to want to let up in its ambitions, because at the turn of the year it launched the long-awaited Cybertruck and is intensively working on the development of the cheapest model with a price tag of around 25,000 dollars (converted to 562,000 crowns), which could help the brand’s sales a lot – wait we could do it next year. But you know how it is with Tesla’s new model launches…