Last year was a very successful year for Apple. Not only did it get rid of the lightning port, but recent reports suggest that Apple even overtook Samsung in terms of the best-selling smartphones in the world. According to preliminary data from the International Data Corporation (IDC), Apple delivered in 2023 234.6 million phones, which corresponds to a 20.1% market share. In comparison, Samsung shipped 226.6 million units, accounting for a 19.4 percent market share.
It is the first time since 2010 that Samsung was stripped of the top spot (for the sake of interest – in the mentioned year, Nokia was leading and Apple did not even make it to the top five). In 2023, the remaining three spots were occupied by Xiaomi, OPPO and Transsion with 145.9, 103.1 and 94.9 million smartphones shipped worldwide.
This shift is notable given the overcrowding and ongoing regulation in the smartphone industry. “Apple certainly played a role in Samsung’s decline, but overall the Android space is diversifying on its own. Huawei is making a comeback and gaining ground quickly within China, with brands like OnePlus, Honor, Google and others launching very competitive devices in the lower high-end price range. And foldable devices are becoming more popular, and the possibilities of artificial intelligence in smartphones are also being discussed more often,” Ryan Reith, Group Vice President of IDC, explained in a statement.
Notably, total smartphone shipments in 2023 fell by 3.2%, but rose 8.4% in the fourth quarter. But Apple is facing competition in China, where fourth-quarter sales in the region were down 11 percent from a year earlier, the Wall Street Journal reported.