In light of the achieved sales targets, the Bavarian brand sees its future optimistically. A drop in internal combustion engines is coming soon.
In 2023, BMW has claimed 2.55 million registered cars worldwide, which represents an increase of 6.5 percent compared to the previous year. The largest growth of 9.4 percent occurred in the American market, the smallest by 4.2 percent in China. One of the goals for 2023 was to have 15 percent of registered cars be electric, which was achieved. That’s why BMW believes it will meet its 2026 electric car registration plan of 33 percent.
“The tipping point for the internal combustion engine has already arrived,” said the brand’s financial director Walter Mertl at a press conference. “The current flat sales curve will continue and then head slightly downward,” assumes. The Neue Klasse project, which will be the new generation of electric cars, will make a significant contribution to the fulfillment of the plans for 2026, in which BMW has made the largest investment in its history.
Neue Klasse cars promise a 20% higher energy density thanks to a new type of battery and a 30% longer range than current cars. Production will start in 2025 in Debrecen, Hungary, the following year in Munich and China’s Shenyang, and a year later in San Luis Potosí, Mexico. In terms of margins, Mertl does not expect electric and combustion vehicles to reach parity until 2026.