While other car companies try to score as low as possible with the lowest possible “price from”, Volkswagen is more rational with the new promotion and wants to entice customers with a nice price/equipment ratio. In addition, the discount applies to a wide range of models – from the small internal combustion Polo to the large ID.7 electric limousine.

“The new edition of People action models has been assembled from our best-selling cars, from the compact Polo to the popular SUV to the family Touran, and equipped with the most desirable features of premium equipment. And all this at a great price,” explains Jakub Šebesta, director of the VW passenger car division.

But let’s be more specific. Today you can buy the Polo, Taigo, T-Cross, T-Roc, Tiguan and Touran models with the People label. Action cars are based on the Life equipment line (Comfortline in the case of the Touran) and receive other popular additional items as standard. In the case of the Tiguan People, you can save up to CZK 103,500, while the larger Touran offers a discount of even CZK 143,000.

Photo: Volkswagen

The promotion applies to most models, including the new Tiguan.

Discounts also apply to electric cars. The compact ID.3 People costs CZK 1,061,900 and is equipped with 18″ light alloy wheels, a height-adjustable luggage compartment floor and a number of other equipment packages. In total, you will receive a discount of up to CZK 172,000. The same applies to the ID.7 flagship limousine, where customers save up to CZK 188,700.

It is expected that other models will also receive the event. The Golf and Golf Variant will arrive at a discount shortly after the facelift presentation at the end of January, and the electric SUV (-coupe) ID.4 and ID.5 will soon join them.

Photo: Lukáš Kukla

The VW ID.3 is more affordable, but still costs over a million.

With the new year, Volkswagen also lowered the base price of its electric cars. They are now cheaper by 76 to 90 thousand crowns, but the ID.3 still costs over a million, namely 1,036,900 CZK. At the same time, even the Renault Mégane, not to mention the MG4, managed to squeeze under the magic threshold recently. The ID.7 battery limousine then starts at CZK 1,479,900.