Toyota wants to focus on sales to companies this year, will continue to build a parallel sales network for Toyota Professional commercial vehicles and is preparing to develop its Kinto financing, which will be helped by the drop in interest rates. Toyota also intends to increase service capacity and sales of used cars in the Czech Republic.
“This year, we want to reach third place on the market from last year’s narrow fourth place, and at the same time we expect to increase the market share from 8.1 to nine percent,” said Peleška. However, this year the market will be faced with a surplus of production and a drop in demand, which will mean more competition. At the same time, he expects increased pressure from manufacturers to sell electric cars, as well as a continued decline in sales of minor brands.
This year’s news will include the new Camry, the new Land Cruiser, the sporty GR Yaris, the redesigned Proace City and the Proace or Hilux GR Sport II.
Toyota delivered 19,763 new cars and light commercial vehicles to customers last year, a year-on-year increase of 44 percent. At the same time, the entire market grew by less than 17 percent. Toyota thus reached the third place in the corporate market and the market of private customers. She was fourth overall.
Currently, Toyota has 32 stores and Lexus has six showrooms. These are operated by 14 partners. This year, the number of dealerships should increase, for example, four Professional showrooms for commercial vehicles should be established.