Škoda increased sales on the Czech market by 23.2 percent to 77,490 vehicles last year, increasing its market share by two percentage points to 35 percent. This market share would correspond to the sale of around 74,000 cars in the case of an estimated market decline.
Škoda’s new products that will be launched this year will help Škoda maintain its market share. According to Maláček, the offer includes the upgraded Scala and Kamiq, soon they will be joined by the new generations of the Kodiaq and Superb models and the upgraded Enyaq. Together, these cars account for 60 to 70 percent of the brand’s sales. This year, the automaker will present the modernized Škoda Octavia and the new Elroq electric car.
According to Maláček, there has been a noticeable change in customer preferences in the last ten years. “SUV segments are clearly leading, on the contrary, small cars and then the MPV category are losing,” he said. Sales are driven by corporate customers, private individuals buy less. According to him, this is also the reason why the current size of the market is about 50,000 cars lower than in the years before covid.
At the end of the year, Škoda should start transforming its dealerships in the brand’s new design, which it introduced last year. It currently has 174 sales and 224 service locations. Their transformation will take two to three years.
Sales of used Škoda Plus cars should increase by about six percent this year. Last year, according to Maláček, it grew by about a tenth against 42,800 cars sold in 2022.
Sales of Škoda electric cars should also grow. The upgraded Enyaq with a longer range and shorter charging time, as well as the upcoming next model, should contribute to this. The number of charging points in the Czech Republic is expected to rise by 42 percent to 7,500 this year and further to 11,000 next year.