It seems that even Apple does not want to be left behind when it comes to artificial intelligence, which is currently penetrating all fields. During the earnings call, Apple CEO Tim Cook said he thinks Apple will huge opportunity with generative artificial intelligence and artificial intelligenceand indicated that the Cupertino technology giant will still have something to show this year.

He didn’t get specifics on the call, but an announcement is likely to come at WWDC in Junewhen Apple usually introduces its latest products.

Bloomberg’s Mark Gurman predicts that upcoming iOS 18 is seen within the company as one of the biggest iOS updates (if not the biggest) in the company’s history. Perhaps the AI-related announcement is why why is the software so big. Gurman also said Apple was testing AI tools it wanted to integrate into its devices, such as ChatGPT style bot internally referred to as Apple GPTand further redesigned Siriwhich uses generative AI.

As always, Cook was very vague about what we can expect. He commented, “Looking ahead, we will continue to invest in these and other technologies that will shape the future. (…) This includes artificial intelligenceto which we continue to devote a tremendous amount of time and effort, and we look forward to sharing the details of our work in this area later this year.”

According to CNBC, Apple also hinted that intends to compete with Microsoft, Google, Amazon, OpenAI and other big companieswhich currently occupy a leading position in the field of artificial intelligence.