“We don’t want to shout it out, but we don’t have a weak spot in the car market,” Lamborghini CEO Stephan Winkelmann said. Come on, what other head of a car company could afford to be so confident right now? Especially at a time when manufacturers are short of new orders and massively discounting their cars.
Sure, Italy’s Lamborghini isn’t for the masses, but the Italian supercar maker’s achievements are worth highlighting. Last year, the brand achieved a record 10,000 sold cars, and with a changed model portfolio, it would like to build on these great numbers in the future.
It probably won’t surprise you that it can’t do without electrification here either. Last year, Lambo introduced the Revuelto supersport – the first plug-in hybrid in the brand’s history – whose atmospheric twelve-cylinder is complemented by three electric motors and plug-in charging. Pure nonsense, you say? The company reports dismantled quotas for two years ahead!
Total sales also prove that the wealthiest customers are not affected by recent events. Lamborghini knows that it will not be boring until at least 2026, because all the cars planned until then are hopelessly sold out.
Lamborghini is also preparing its first electric car, but as Winkelmann advises, there is no rush. The Italians want to introduce the first electric car only in 2028, just one year after rival Ferrari. “We want to arrive on the market with such a product, the technology of which will already be mature,” adds the head of the brand. He mainly wants to wait for more sophisticated batteries.
And further? Although the manufacturer is not rushing into electric cars, the plan is the largest investment plan in the company’s 60-year history, including the decarbonization of the main plant in Sant’Agata Bolognese. Lamborghini further stated that it will hire at least five hundred new employees by 2026.